A growing divide is opening up between businesses that use digital technology and those that do not, according to research by the Confederation of British Industry (CBI).
94% of businesses agreed that digital technologies were key to increasing productivity but only 30% see themselves as ‘digital pioneers’.
The biggest problem for businesses were:
- 45% of the organisations surveyed do not have the resources to invest in digital technology
- 42% don’t have the skills
- 27% lack sufficient knowledge of the tools available.
Overcoming adoption barriers
Businesses should consider strategic methods to improve their digital skills
Employing a chief digital or technology officer will provide a focal point for increasing expertise and driving digital strategy forward.
Diversifying the board and board advisors can help inject new skills from the top down and draw on the expertise of a new generation.
Collaborating with other businesses and directors can also provide mentoring and coaching opportunities for both employers and employees that need help.
Carolyn Fairbairn, CBI director general, said:
“By harnessing the expertise of the generation at the heart of the digital revolution, firms will be better able to make the right investments for their digital future.”
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